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Instagram Advertising Agency in India

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Instagram advertising company is a great way for businesses to reach their target audience and promote their products or services on the Instagram company in india With over 1 billion active users, Instagram offers a variety of advertising and targeting options to engage users and drive results. Here are the key points to consider when advertising on Instagram:

  • Business account: To run Instagram ads, you need to create an Instagram business account or link an existing Instagram account to your Facebook page. This will give you access to Instagram's advertising tools.
  • Ad types: Instagram offers different types of ads to meet different marketing goals and creative needs. These include:
  • - Image Post: An image that appears in a user's feed. o Video Ads: Videos up to 60 seconds long that will automatically play in the user's stream.
    - Carousel: Multiple images or videos for users to download.
    - Story Posts: Fullscreen vertical posts that appear in user stories.
    - Classified Ad: An ad consisting of a product line with a key picture or video and a photo of the next product.
  • Audience: Use Instagram's targeting options to reach your audience. You can target users based on demographics (age, gender, location), interests, behaviors, and connections. Additionally, you can create custom audiences based on contributions from website visitors, email addresses, or Instagram accounts setup company in India.
  • Advertising Content: Create eye-catching and engaging advertising content that fits your brand, and motivates your audience. Use good images or videos, good text, and effective calls to action (CTAs) to increase engagement and conversions.
  • Instagram feed and Stories: Decide whether you want to run your ad on Instagram feed or Stories. While Instagram supports many traditional ad formats, Stories offers a full-screen ad experience. When choosing a site, consider your target audience and the nature of your content.
  • Budget and campaign: Set your ad budget and campaign. You can create a daily or recurring budget and choose from competitive options such as cost-per-click (CPC) or cost-per-thousand-impressions (CPM). Plan campaigns based on your desired advertising goals and monitor performance to optimize your spending.
  • Ad search and optimization: Use Instagram advertising tools to track your ads.
  • Track metrics like impressions, reach, engagement, clickthrough rate (CTR), conversion rate, and return on ad spend (ROAS). Optimize your campaigns by testing different strategies, negative campaigns, and ad placements to improve performance.
  • Shop on Instagram: If you sell products, consider using Instagram Shopping to tag your products in your ad. This allows users to view product details and make purchases directly in the Instagram app, simplifying the customer journey and increasing sales.
  • Influencer Marketing: Collaborating with influencers on Instagram is a great way to reach a wider audience and increase engagement. Work with stakeholders who are aligned with your brand's values and have a loyal following to promote your product or service.
  • Advertising policies and compliance: Learn about Instagram's advertising policies to ensure your ads comply with Instagram's guidelines.

Follow ad content, intent, and landing page awareness guidelines to avoid ad or account cancellation. Always monitor and optimize your Instagram campaigns in India based on the data and information you collect. Try different strategies, different ad types, and negative campaigns to maximize your performance on Instagram services in delhi ncr.

Since its launch in 2010, Instagram has grown exponentially, and it doesn't seem to be stopping anytime soon. Indeed, the social network for sharing photos and videos had more than a billion active users worldwide in 2019. Acquired in 2012 by the giant Facebook. Instagram is now an almost essential communication lever for businesses. The largest share of Instagram users is in the 18-24 age group, making it the most popular social network among young people. Our Instagram ads agency helps your business deliver targeted messages to this segment of young users who are increasingly engaging when it comes to posts that include video.

At TLS Technology, we can help you with the following:

  • Definition of the objectives to be achieved through advertising campaigns on Instagram
  • Creation and management of Instagram sponsored ads campaigns
  • Innovative Instagram ads strategies to stand out from the competition
  • Education of our customers on the latest Instagram Ads
  • Performance monitoring and physical meeting to analyze opportunities

Why run an advertising campaign on Instagram Ads?

Advertising campaigns on Instagram can achieve different marketing objectives:

  • Increase awareness and ensure an effective branding strategy.
  • Increase the number of likes. Instagram has, for some time, wanted to stop all forms of competition and influence. Therefore, the user will not be able to see the number of reactions. However, it is still important to increase traffic and statistics.
  • Improved participation rates.
  • Generate quality traffic with targeted audiences and improve conversion rates.

More specific objectives can also be achieved depending on your activity, such as:

  • the rejuvenation of a community;
  • product testing in a UX approach (user testing);
  • the organization of specific influence operations.

Instagram Ads: Our Process

  • 1. Analyze : First, we analyze your business and target audience to determine the best way to use them in Instagram ads and also for Instagram story ads. Look at the numbers, analyze the behavior of potential customers and determine the most effective tactics to reach your prospects. Our experts will analyze what kind of images to use and what videos to make depending on your brand image and audience. Learn how to reach your audience with compelling offers that get them to click on your posts.
  • 2. Planning : With an in-depth knowledge of your business, we define different target groups and set the type of targeting you apply to your ads. We create the optimal starting conditions to reach the right people in the right places and increase the likelihood that they will engage with your brand. We implement strategies that increase long-term returns on investment by increasing visibility, traffic, and sales.
  • 3. Execution : We execute the strategy planned in point 2. We bring visibility, and maximum leads to your website. From the first week after launch, you will see results very quickly. We can improve your campaigns and consistently generate better returns by evaluating your tactics and data daily. As you run, you'll know what works and what doesn't. You can test new target groups, new markets, and different offers and messages. The machine starts! Get ready to experience the real benefits of our Instagram advertising strategy for your business.

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