PPC Advertising Youtube Ads
Youtube is the third most visited site in the world (after Google and Facebook); it has over 1 billion subscribers, who upload dozens of hours of video every minute and view over 2 billion pages every month. To date, Youtube is not just a social network but a real search engine. This platform, specifically designed for uploading videos, is today a fundamental tool for companies, both for promoting products and services and consolidating their presence on the web, increasing their brand awareness (recognizability) and their brand reputation (consumer reputation and appreciation).
At TLS Technology, we realized that consumers and professionals love video content. Our video and marketing teams work together to ensure you get the video content you want and have everything you need to be seen by everyone you want. Creating effective youtube ads is an essential part of any marketing plan, and for TLS Technology, it is an essential part. At TLS Technology, we can help you with YouTube strategy analysis and development for channel growth:
- Analysis, creation, and/or optimization of the YouTube channel (channel graphics, links, information, channel customization, etc.).
- Set channel settings (default uploaded videos, community, branding, automatic filters, etc.).
- Setting general account settings.
- Competitor activity analysis.
- Definition of objectives and KPIs.
- Evaluation of the channel's mission and brand.
- A youtube video ads Strategy evaluation and content planning.
Facts about YouTube video ads
- Free advertising : YouTube offers video formats, some of which may be free for the advertiser to view. In TrueView In-Stream, the "Skip" button appears at the 5th second of the video, and payment is charged after the 30th second or if the user interacts with the video. During this time, you can have time to talk about your proposal.
- Video can sell : We are used to the fact that video advertising is a tool for outreach campaigns aimed at increasing brand awareness. But this is far from the case. It is able to sell: for example, YouTube has tools for this - performance formats - into which the product feed is integrated, and you can immediately place an order.
- Creativity is not important. : TLS Technology's experience shows that it is okay to create a stunning creative in order to increase ROI (x1.7), increase brand interest (+40%), and brand awareness (+43%). It is enough to create a slideshow and have the courage to use a new channel with quite obvious settings for a marketer.
How can TLS Technology help you with YouTube Marketing
- Task Analysis : We coordinate youtube advertising tasks and analyze the target audience and the competitive environment. We carry out scenario coordination. We create a media plan.
- Strategy development and approval : Detailed selection of tools and optimal targeting. Creating a display strategy. Coordination of terms and cost of works. Signing an agreement.
- Development of an advertising campaign : Synchronization of YouTube and analytics systems with the advertising system. Targeting, bidding. Setting up tracking codes and goals in the analytics system.
- Advertising campaign launch, analysis, and control : Obtaining results, their analysis. Adjusting targeting and bids, optimizing impressions to achieve the goal.
- Providing detailed reports : Analytics of the number and cost of impressions, views, and clicks. Identification of scaling potential and recommendations for the future.
What are you waiting for? Contact TLS Technology now for a highly intensive and successful youtube google ads campaign.